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Cracker Jack Switches Toy Prizes For Mobile Digital Codes

Cracker Jack

The Cracker Jack brand and popular snack have been around for nearly 125 long years. The classic snack for those summer baseball games and local ballparks across the country. Even at home, families would share special moments together with a box (or two) of the sweet popcorn and peanut snack. Now owned by PepsiCO’s Frito-Lay division, the brand is now updating its packaging and they are also changing the prizes that are inside.

The Cracker Jack prizes were always the best parts of my childhood and many others. You’ll find nostalgic baseball stickers, cards, toys, rings and more that could eventually lead to an enormous collection (if you managed to eat a lot of Cracker Jack over time). In fact, there are plenty of classic prizes that fans have managed to keep around (in good shape too) on Ebay if you are interested in seeing just what’s been offered within this 125 year period. Now they are switching from these prizes over to a new, more modern approach. The Prize Inside packaging will now have stickers with codes for baseball-inspired mobile games that you can play on your mobile devices.

“The Cracker Jack Prize Inside has been as much a part of the nostalgia and love for the brand as the unforgettable combination of caramel-coated popcorn and peanuts,” “The new Prize Inside allows families to enjoy their favorite baseball moments through a new one-of-a-kind mobile experience, leveraging digital technology to bring the iconic Prize Inside to life.”Haston Lewis, Senior Director of Marketing, Frito-Lay

In order to play these family-friendly mobile games all, you need to do is to download the free Blippar app (available for iOS and Android), open the scanner feature of the app and scan the Prize Inside sticker and watch as baseball-inspired games come straight to your phone. Games like Dot Dash, Dance Cam, Get Carded, and Baseball Star is now available now among the prizes available.

The brand will also be redesigning the popular logo and add new packaging (boxes and bags). Sailor Jack and his pet friend Bingo stars on the Cracker Jack package as the logo. The wonderful popcorn, peanuts, and caramel will still be the same, Cracker Jack knows better than to improve on the recipe of their amazing product and they stayed true by bringing you the same authentic flavors in a new packaging with a redesigned logo & prizes. So go out and get yourself a box (or bag) of the new Cracker Jack.

“We are a brand that authentically reminds people of simpler times, childhood memories and family experiences,”With this redesign and new mobile game experience, the Cracker Jack brand embraces a modernized, young-at-heart attitude while keeping that treasured feeling of childhood wistfulness.”Haston Lewis, Senior Director of Marketing, Frito-Lay

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